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CUNY College Course Catalog Information
  BROOKLYN COLLEGE  
*Click on the course title to link to course equivalencies*
Course Prefix: TVRA Course Number: 2517 Check Availability
Course Title: Television and Radio Advertising *
Subject: Television/Radio
Minimum Credits: 3.0 Maximum Credits: 3.0 Hours per week: 3.0  
Course Description: Examination of persuasive strategies that use the major mass media. Advertising and the relationship of market, copy, and media variables. Analytical and practical exercises implement theory.
Prerequisite: TVRA 1165 or BUSN 3100 or permission of the chairperson.
Comment(s):
  • This course is crosslisted as:   BUS 50.7 , BUSN 3130
     
 
  Start Date:  05/24/2010
End Date:  



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